The Ask:
“Hey Michael, make me a doughnut shop if Gucci and Banksy had a baby.”
The Concept:
Where do fashion icons and art legends collide? Museums. Step inside, and you’ll find the most eclectic mix of people—curious minds from every walk of life, drawn in by something that speaks to them. There’s always something for everyone. A masterpiece. A moment. A flavor.
So we set out to create a Gallery of Taste—where culinary artistry is on display, and every bite is a brushstroke on the canvas of your palate.
The Approach:
Like any great museum, there’s a curator—the visionary shaping the experience, guiding guests through a story woven in art. In another world, they’d be called a brand manager, but their role is the same: a storyteller, crafting an immersive journey for visitors to engage, explore, and savor.
For our Gallery of Taste, we set out to do the same. We didn’t just feature a pastry chef—we celebrated her, elevating her to the role of curator. Her artistry became the exhibit, her creations the masterpieces, and through her vision, every dessert told a story worth indulging in.
The Gallery of Taste
Located in one of the most coveted spots—the lower corridor of the Venetian in Las Vegas—we knew this had to be more than just another stop along the Strip. It had to be a destination. The challenge? Crafting something sophisticated and timeless without slipping into the spectacle of Vegas kitsch. The solution? A space where elegance meets intrigue, drawing guests in with artistry, not excess.
The Touchpoints
From the moment Donutique catches your eye across the courtyard, we wanted it to feel like stepping into a true boutique experience. A place where every detail whispers exclusivity—where the pastries aren’t just treats, but one-of-a-kind treasures you won’t find anywhere else.
Every touchpoint reinforced this vision. From the elegant furnishings to the carefully curated display windows, every element was designed to make guests feel like they were indulging in a luxury purchase. Even the boxes I designed weren’t just packaging—they were an unveiling, a moment of anticipation, a promise that something special was inside.
