Why you should f*** more.
“The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark.”
- Michelangelo
My journey as a creative professional has been shaped by my love for climbing—both as a passion and as a powerful metaphor for the creative process.
Climbing demands resilience, problem-solving, and a willingness to embrace uncertainty. Hanging onto the side of a rock face, grappling with doubt, I've learned that falling isn't failure—it's an opportunity to adapt, refine, and push forward. That mindset has defined my career, from navigating industry shifts to leading brand transformations.
Like climbing, creativity thrives on discomfort and exploration. Whether developing campaigns, building brands, or launching new ventures, I approach every challenge with the same determination: embracing the unknown, trusting the process, and finding joy in the journey—not just the summit.
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213-537-2220
michaelyohan@gmail.com